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The following are two articles that appeared in the Fresno Bee. The first is from the Neighbors Section on October 24th, 2000 and the latter is from the Small Business Profile section ran on Sunday, February 14th, 1999.
 

By Daniel Roberts
 ARTS COORDINATOR

DJ Revels in making people happy...

How did you get started in the DJ business?
I started when I was back at Fresno State.  I had been a musician all of my life and I decided to kind of put together my skills and talents.  I figured as long as I was a musician, I could spin a few records, Right?
 
What's your most frequent job?
Wedding banquets.
 
How many events do you do in a year?
We do about 300.
 
What is your most requested song?
At weddings, I'd say it's "From This Moment" for the first dance. Definitely that one.
 
"From This Moment"?...
Yeah. It's a Shania Twain song. We also play "Celebrate"(Kool & The Gang), "Old Time Rock & Roll"(Bob Seger) and "Mambo #5"(Lou Bega)
 
Do you get sick of hearing those at all?
Well ... when I'm not playing anything, I listen to talk radio. And what we play ... kind of depends on their age and ethnicity. You kind of have to be up on everything.
 
How many CDs do you own?
Gosh. Are you going to make me guesstimate? We've got tens of thousands of tracks. I'd say we have thousands of CDs.
 
What's your most non-requested song? The one people tell you never to play?
Well, there's one song that goes down either way. It's "The Chicken Dance." Either you love it or you hate it.
 
Is there anything you hate playing?
Vulgarity just kills me.
 
That cuts out rap...
Yeah, but you have to separate rap from hip-hop. Someone like Will Smith is OK ... but if it's vulgar, we don't do it.
 
How was the DJ at your wedding?
Actually, they pulled a little prank on me. I told the DJ to play a slow song for the first dance.  But my wife had told him to put on "Carribean Queen." I turned around and was like, "Hey, you're playing the wrong song." But my wife just told me to dance.
 
Strangest wedding?
I wasn't there, but my company did it.  The groom passed out first, then they got him up and the bride passed out.
 
What song was playing at the time?
We weren't actually involved in that [incident]. Nothing was on.
 
What's the best part of your job?
Making people happy.  And being part of their beginning. Sometimes I'll see a couple two or three or four years later and they're like, "Hey, you DJ'd our wedding." That's pretty cool.


 

By Jim Steinber
FRESNO BEE

Tyrone White -- one time trumpet player, Tulare Union High School drum major and student body president, and Fresno State drum major -- now sells parties. He is now business owner Tyrone White, 32, who runs Party "DJ" Party, a disc jockey service specializing in wedding receptions and special events.

He began his business in 1991 and now provides disc jockey service to 250 events per year.  White's company also offers sound equipment, slide projectors, overhead projection and related services. He has his own gospel record label, Sikio Marika  --  "Ear Mark" in Swahili -- which is promoting pop and gospel singer Lea Transfeld of Germany. Music has been White's focus since sixth grade in Tulare: trumpet and bass guitar. White's business ideas germinated at California State University, Fresno. He was a senior residence hall adviser and wanted to improve togetherness among students in his dormitory. He announced a hall party with a sound system rented from Fresno State. Fellow students brought music tapes.
"We had such a good time," White says, "that the word got out."  The word was: Check out Tyrone White for a good party.
"It was never my intention to become a DJ," he says, "but it was just the Lord -- how it all worked out."

He learned from experience to be picky in choosing which parties to entertain.  He learned from experience that he lacked adequate control at fraternity parties, so he doesn't accept that work. White recalls one fraternity party where he did his DJ thing from a balcony only to see a big fight break out down on earth. Police responded, including a police helicopter, to restore order. "I had nothing to do with it. " White says, "I packed up to get out of there." He likes entertaining at weddings.

Their emotional, serious yet joyous essence fits his services.
White's music selection is varied, to say the least. Guy Lombardo? He's got it. Hip-Hop? He's in. Clients pick between music from the 1920s through today. The big thing now is swing. "I come prepared with everything, no matter what age," White says. He belongs to the National Association of Recording Arts and Science, the Gospel Music Association and the Fresno Chamber of Commerce.


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